EBC created the #ILoveMyBrain logo as a communication tool for promoting and connecting all the work being done to promote brain health and prevent and treat brain disorders in Europe.

Different organisations, researchers, patients and carers are working on different conditions – Stroke, Multiple Sclerosis, Traumatic Brain Injury, Epilepsy, Mental Illness are only a few examples.  We believe that by bringing together the very diverse activities which are all considered brain disorders, we can all benefit.  Using a common logo, which is repeatedly seen in public and in the media, will help to gain more attention for brain disorders from EU policy makers, and ensure that more resources are channeled towards research on the brain and for patients of brain disorders.

Under the #ILoveMyBrain visual identity, EBC has held a number of public awareness raising and policy-based events, including its annual Brain Awareness Week events in the European Parliament and continued to use it for its general awareness-centred communications, including the weekly Brainy Insights and its Disease Factsheets.